Pre-show promotions let customers and prospects know you will be there. Get attendee lists from previous years of the same show or from similar shows. Advertise in the magazines or websites that support or pre-view the show. Send out invitations to your current clients. Let them know you have a special promotion at your booth.
At large trade shows, many of the attendees only have one day and visit less than 20 booths. Get on their “must visit” list.
It should make the statement you want and help you with your goals. Do you need one that a single salesman can set up in an hour? Do you need storage space for product? Do you use conversation areas? Do you want a fun, exciting booth or a calm, secure booth?
Define your target. Give yourself plenty of time to plan how and what you will exhibit.
As you know, our last design house was having trouble keeping up with our fast paced schedule. Moving our booth to Austin and changing design houses was a big step for PointServe. It has been such a pleasure working with you, David and the rest of the staff on modifying the booth to the shows—on time and on budget. I really appreciate your detailed work and the individual attention that you gave to us.
Carol Ann Martinich
Event Manager